# Select the Campaign Type

## Select the Delpha Campaign Type

When configuring your Delpha Campaign, you can choose from three specialized use cases:

* **Lead Generation**\
  [Target and qualify new leads using LinkedIn or Sales Navigator data](/delpha-for-salesforce/delpha-campaigns/configure-a-delpha-campaign/select-the-campaign-type/lead-generation.md). \
  Assess the data quality of your accounts and contacts and get enriched data.
* **Job Tracking**\
  [Track job changes and update contact-company relationships accordingly](/delpha-for-salesforce/delpha-apps/delpha-setup/delpha-configuration/job-tracker.md).
* **Account Generation**\
  [Assess the data quality of your accounts and get enriched data.](/delpha-for-salesforce/delpha-campaigns/configure-a-delpha-campaign/select-the-campaign-type/account-generation.md)

Selecting the appropriate campaign type helps Delpha tailor automation and enrichment logic to your business goal.

<figure><img src="/files/iSgr8g6wNzqGhRgjSrP6" alt=""><figcaption></figcaption></figure>


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