# Lead Generation

## Lead Generation Campaign Overview

The **Lead Generation** template is ideal when you're importing new leads from a LinkedIn or Sales Navigator search. It provides a complete pipeline to automatically create and enrich both **Accounts** and **Contacts** with LinkedIn data and Delpha’s Data Quality features.

## **Account Enrichment**

* **Create or update Accounts** from LinkedIn/Sales Navigator.
* **Enrich Account from LinkedIn** to pull company insights.
* **Check Account Quality** to assess data accuracy and completeness and get recommendations.

## **Contact Enrichment**

* **Create or update Contacts** from your LinkedIn search.
* **Check Contact Quality** to assess data accuracy and completeness and get recommendations.
* **Find Emails**: Automatically fill in the best suggested email if missing.
* **Enrich Contact from LinkedIn** to complete contact profiles.

{% hint style="warning" %}
Always start with Account assessment and enrichment —it ensures context for enriching and scoring Contacts efficiently.
{% endhint %}

{% hint style="info" %}
More information on the [Automated Lead Generation with Delpha](/delpha-for-salesforce/how-to-faq/delpha-linkedin-connector/how-can-i-automate-my-lead-generation.md)
{% endhint %}


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