> For the complete documentation index, see [llms.txt](https://help.delpha.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.delpha.io/delpha-for-salesforce/how-to-faq/delpha-campaigns/configure-a-delpha-campaign/select-the-campaign-type.md).
# Select the Campaign Type
Choose your Delpha Campaign type—Lead Generation, Job Tracking, or Account Generation—to automate prospecting and enrichment workflows efficiently.
## Select the Delpha Campaign Type
When configuring your Delpha Campaign, you can choose from three specialized use cases:
* **Lead Generation**\
[Target and qualify new leads using LinkedIn or Sales Navigator data](/delpha-for-salesforce/how-to-faq/delpha-campaigns/configure-a-delpha-campaign/select-the-campaign-type/lead-generation.md). \
Assess the data quality of your accounts and contacts and get enriched data.
* **Job Tracking**\
[Track job changes and update contact-company relationships accordingly](/delpha-for-salesforce/delpha-apps/delpha-setup/delpha-configuration/job-tracker.md).
* **Account Generation**\
[Assess the data quality of your accounts and get enriched data.](/delpha-for-salesforce/how-to-faq/delpha-campaigns/configure-a-delpha-campaign/select-the-campaign-type/account-generation.md)
Selecting the appropriate campaign type helps Delpha tailor automation and enrichment logic to your business goal.
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