> For the complete documentation index, see [llms.txt](https://help.delpha.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.delpha.io/delpha-for-salesforce/how-to-faq/delpha-campaigns/configure-a-delpha-campaign/select-the-campaign-type/lead-generation.md). # Lead Generation Automate lead generation from LinkedIn or Sales Navigator by creating and enriching Accounts and Contacts with Delpha. Boost data quality, fill missing emails, and streamline CRM pipeline creation. ## Lead Generation Campaign Overview The **Lead Generation** template is ideal when you're importing new leads from a LinkedIn or Sales Navigator search. It provides a complete pipeline to automatically create and enrich both **Accounts** and **Contacts** with LinkedIn data and Delpha’s Data Quality features. ## **Account Enrichment** * **Create or update Accounts** from LinkedIn/Sales Navigator. * **Enrich Account from LinkedIn** to pull company insights. * **Check Account Quality** to assess data accuracy and completeness and get recommendations. ## **Contact Enrichment** * **Create or update Contacts** from your LinkedIn search. * **Check Contact Quality** to assess data accuracy and completeness and get recommendations. * **Find Emails**: Automatically fill in the best suggested email if missing. * **Enrich Contact from LinkedIn** to complete contact profiles. {% hint style="warning" %} Always start with Account assessment and enrichment —it ensures context for enriching and scoring Contacts efficiently. {% endhint %} {% hint style="info" %} More information on the [Automated Lead Generation with Delpha](/delpha-for-salesforce/how-to-faq/delpha-linkedin-connector/how-can-i-automate-my-lead-generation.md) {% endhint %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://help.delpha.io/delpha-for-salesforce/how-to-faq/delpha-campaigns/configure-a-delpha-campaign/select-the-campaign-type/lead-generation.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `build a script that syncs our docs to a CMS` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.