Delpha Engagement Metrics

Delpha automatically calculates engagement metrics across Salesforce Leads, Contacts, and Accounts. These calculated fields provide an instant, aggregated view of a record's interaction history.

In addition to standard data quality field validation, Delpha calculates a set of summary metrics to give users an instant, aggregated view of a record's quality and engagement level.

These calculated fields can be added to your Salesforce page layouts or used to filter list views and reports or even used in your duplicate settings for scoping, filters or Master record selection.

Calculated Field	Supported Objects	Description
D Email Count	Lead, Contact, Account	Tracks the total volume of email interactions associated with this record to assess communication frequency.
D Call Count	Lead, Contact, Account	Tracks the number of logged calls, providing visibility into sales persistence and outreach efforts.
D Event Count	Lead, Contact, Account	Tracks calendar events (such as meetings or demos) to measure high-value interactions and engagement.
D Case Count	Account, Contact	Tracks the total number of customer support cases linked to the record, indicating support volume or account health.
D Opportunity Count	Account, Contact	Tracks the total number of related sales opportunities, providing instant visibility into pipeline activity.
D Hierarchy Count	Account	Tracks the number of child accounts linked to this parent account, providing visibility into corporate structures and family trees.
D Contact Count	Account	Tracks the total number of contacts associated with the account, indicating your reach within the organization.

The engagement metrics, generated by data quality analysis, are updated accordingly. Once available, they can be used as standard fields in reports, layouts, or as conditions for master selection in duplicates.