Ultimate Parent resolves who really owns each account — what it does, how selection works, the JSON payload it returns, and how quality is scored. Channel-agnostic: same result via Salesforce, MCP, an
Delpha Ultimate Parent resolves the company at the top of each account's corporate hierarchy — the commercial parent an agent or a rep should route, plan, and report against — and returns the same verdict, evidence, and JSON payload through Salesforce, MCP, and API.
What it does & when to use it The problem Ultimate Parent solves and the go-to-market situations it changes.
How selection works Brands & operating structures, the 10 logic protocols, and the analysis behind each recommendation — with Concepts, Protocols, and Analysis detail pages.
Output — the JSON payload, field by field The payload every channel returns, with the Salesforce field reference.
Quality & confidence scoring How Ultimate Parent records are scored against Delpha's data quality dimensions.
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